What are the 5 major aspects of service design?
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The five key aspects of service design are:
- Designing the service solution.
- Management information systems and tools.
- Technology.
- Processes.
- Measurements and metrics.
So what is design strategy? Design strategy refers to an integrated planning process that examines the relationships between how design and business may complement one another. Simply put, the goal is to merge the business objective with creative solutions that moves beyond just aesthetics.
Service design uses 4 phases: prepare, understand, create, develop. You can work through all or some of the phases, depending on what suits your project.
- Know who your customers are: ...
- Treat customers well: ...
- Fulfill your commitments with customers: ...
- Maintain confidentiality: ...
- Be open to your customers: ...
- Protect the interest of your business and customers: ...
- Know your capacity: ...
- It is OK to say “No”:
The 4 Ps of Service Design
People. Products. Partners. Processes.
What is ITIL service strategy? ITIL Service Strategy helps organizations understand the merits of using a market-driven approach. The process helps organizations deliver and support services and products that their customers need by encouraging a practice of service management for managing IT services.
Mintzberg developed his 5 Ps of Strategy as five different definitions of (or approaches to) developing strategy. He first wrote about the 5 Ps of Strategy in 1987. Each of the 5 Ps is a different approach to strategy. They are Plan, Ploy, Pattern, Position, and Perspective.
- Business strategy.
- Operational strategy.
- Transformational strategy.
There are many different disciplines that comprise service design. The most common are ethnography, information and management sciences, interaction design and process design.
Service design aims to optimize the interplay between the customers' journey and the internal business processes that support it. There are 3 key components of service design: people, props, and processes.
What are the 4 design factors?
The four resultant product design dimensions are affective, cognitive, ergonomic and reflective.
There are four primary areas of strategic focus: design, produce, deliver, and service. The choice of strategic focus dictates your organizational and operational choices.
Definition: Service design is the activity of planning and organizing a business's resources (people, props, and processes) in order to (1) directly improve the employee's experience, and (2) indirectly, the customer's experience.
There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007).
- 5 Service Design Considerations to Make as a UX designer. ...
- Assess the system where your product lives. ...
- Understand customer behaviors across lifecycles. ...
- Include the experience of the 'backstage actors' in your designs. ...
- Create a living prototype by play-acting interactions between customers and service providers.
The 4 Ps is one of the most popular marketing frameworks that businesses use. Also known as the marketing mix, the framework identifies the four main elements that are most crucial to customer acquisition: Product, Price, Promotion, and Place (see Figure 1).
Service Design is a human-centred approach that focuses on customer experience and the quality of service encounter as the key value for success. Service Design is a holistic approach, which considers in an integrated way strategic, system, process and touchpoint design decisions.
Grand strategies can include market growth, product development, stability, turnaround and liquidation.
- Technological advantage. ...
- Improve customer retention. ...
- Improve customer service. ...
- Cross-selling products. ...
- Increase sales from new products. ...
- Innovation and pushing boundaries. ...
- Product diversity. ...
- Price point strategising.
The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.
What makes a good service design?
Services should be designed based on a genuine comprehension of the purpose of the service, the demand for the service and the ability of the service provider to deliver that service. Services should be designed based on customer needs rather than the internal needs of the business.
- Business services.
- Communication.
- Construction and engineering.
- Distribution.
- Education.
- Environment.
- Finance.
- Tourism.
Based on the works of these SCAD Service Design students, the 5 most important aspects of designing a service are, in order of priority: Context, Perception, Relationship, Resources and Process.
In fact, the very first step of any service design process should be to design the process itself. Every agency and organization uses a different process with different naming. However, there's often some common concepts and basic ideas behind all of these variations.
The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture.
The Five Phases of Design Thinking
The short form of the design thinking process can be articulated in five steps or phases: empathize, define, ideate, prototype and test. Let's briefly explore each of these phases in relation to a practical design process.
All visual designs are composed of eight elements (Point, Line, Shape, Form, Tone, Texture, Color, and/or Text). These elements are combined and arranged to create a desired visual appearance.
- A Company-Wide Mission.
- A Recruitment Process to Hire The Right People.
- A Commitment to Ongoing Training.
- A Customer Service Policy.
- A Focus on Empowering Your Team.
- An Effective Feedback Loop.
The focus strategy has two variants, cost focus and differentiation focus.
- Step 1: Environmental Scan. ...
- Step 2: Internal Analysis. ...
- Step 3: Strategic Direction. ...
- Step 4: Develop Goals and Objectives. ...
- Step 5: Define Metrics, Set Timelines, and Track Progress. ...
- Step 6: Write and Publish a Strategic Plan. ...
- Step 7: Plan for Implementation and the Future.
What is the aim of service design?
The purpose of Service Design can be summarized as designing profitable services that provides high level of quality to satisfy business needs. It should ensure that the services delivered are reasonable and relevant to the customers.
Core Elements of Successful Service Design
Understanding current people, process, practices and systems including physical elements, interactions, logical links and temporal sequences. Visualizing the desired customer experience. Building an execution/implementation plan to deliver quick results.
Service design aims to optimize the interplay between the customers' journey and the internal business processes that support it. There are 3 key components of service design: people, props, and processes.
It is an established fact that the ITIL service lifecycle has 5 stages – service strategy, service design, service transition, service operation, and continual service design.
- People. This component includes anyone who creates or uses the service, as well as individuals who may be indirectly affected by the service.
- Props. ...
- Processes. ...
- Frontstage components include:
- Backstage components includes:
The general principles of service design are: Services should be designed based on a genuine comprehension of the purpose of the service, the demand for the service and the ability of the service provider to deliver that service.
The eight elements of service marketing are place, people, knowledge, value, relationships, problem-solving, specialization and product.
Hard skills — The essentials
You are Design-Driven and User Centric. You know how to plan and execute User Research and extract Insights from it. You know how to design a User Journey Map. You understand the three basic service moments: Before, During and After.
References
- https://www.masterclass.com/articles/elements-of-design-explained
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- https://thebusinessprofessor.com/business-management-amp-operations-strategy-entrepreneurship-amp-innovation/mintzbergs-5ps-of-strategy
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- http://thunderstruckdesign.com/whats-your-design-strategy/
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- https://www.linkedin.com/pulse/5-most-important-aspects-designing-service-taxonomy-manhaes-dr-
- https://www.accelare.com/blog/the-three-types-of-strategy
- https://www.bmc.com/blogs/itil-service-strategy/
- https://www.bmc.com/blogs/four-ps-itil-service-design/
- https://www.ama.org/marketing-news/the-5-phases-of-design-thinking/
- https://www.forbes.com/sites/georgebradt/2020/01/07/how-to-win-with-a-service-focused-strategy/
- https://www.nngroup.com/articles/service-design-101/
- https://www.interaction-design.org/literature/article/the-principles-of-service-design-thinking-building-better-services
- https://www.smaply.com/blog/service-design-process